We Eat Local rewards campaign

What

Economic Contribution

Where

Sandy Bay, TAS

When

27 July 2020

How

Eat Well Tasmania used the We Eat Local app’s monthly rewards system to encourage people to discover and support Tasmanian producers and local businesses. Users could earn points by checking in when buying local produce, reviewing or scoring businesses and inviting friends, creating repeated opportunities to engage with the app and direct everyday purchasing towards the local food economy.