GRCC funded market research to demonstrate community and visitor demand for a world-class urban river surfing and white-water recreation facility at Cataract Gorge, Launceston.
Launceston residents, kayakers, surfers, and interstate visitors seeking year-round water recreation.
Cataract Gorge, Launceston, Tasmania
2020
Market research confirmed strong demand: current participants were more engaged, 80% of non-participants were willing to try new activities, and interstate participants said they would visit Tasmania multiple times per year to use the facility. The project attracted $20,000 in additional funds from PaddleTas, multiple canoe clubs, and two regional councils for an economic cost-benefit study.
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